The AFE (American Floral Endowment) has released several videos aimed at encouraging flower lovers to promote the use and giving of fresh flowers through short videos.
Beginning April 16, 2018, a new video promoting flowers will be shared weekly until December of this year.
We found this video particularly cute:
Kids’ Flower Party
The more we can educate kids, the better off we will all be in the flower industry in the future.
AFE is an independent non-profit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations, and the general public.
The campaign, complete with a catchy hashtag #FlowerMarketingMonday, showcases a new 60 second or less video. Retailers, wholesalers, growers, manufacturers, and anyone else in the floral industry can share the videos on their own website and social media platforms. Furthermore, industry members can use these videos to help promote everyday buying and/or upcoming holidays.
More information can be found by clicking here.