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We wish everybody a MARVELous 2019! For January's Rose of the Month variety we selected Marvel, a unique variety from DeRuiter. Is it peach? Is it beige? It’s definitely a pale chartreuse with a hint of pink. The center of this variety is so stylish. Watch the movie and see for yourself. Please watch this video clip to learn more about...
Impressive Chrysanthemum movie incorporates striking drone shots inside the greenhouse Fred van Paassen Chrysanten is a modern nursery of spray chrysanthemums with over 25 years of experience in the production of spray chrysanthemums. The production cycle, from cuttings up to the finished product, all happens at their nursery in The Netherlands. When this movie was created (2014), this grower committed...
This past week Pantone revealed its color of the year for 2019: Living Coral. The remarkable color is destined to infiltrate everything from interiors to catwalks over the next 12 months, with Pantone's predictions never failing to take the fashion circuit by storm. In the process, most of the time other shades of the ‘it’ color are produced. With flowers being produced by Mother Nature,...
For December's Rose of the Month variety we selected Super Sun, a beautiful golden yellow rose from DeRuiter. It opens elegantly and it holds great. Farms are starting to plant it as well, so we are predicting an exciting future for Super Sun! Please watch this clip to get a good look at this new yellow variety, and see how it...
Great Astilbe drone video and time-lapse photography! This video is of a Dutch grower of Astilbe, primarily the variety called "Washington". The company, ran by two brothers, produces more than 3 million stems annually. It is located in the very southern part of Holland and produces Astilbe from the middle of March until the middle of December. One of the...
For November's Rose of the Month variety, we selected Early Grey, a very faint pale lavender rose. This variety has a beautiful earth tone to it, but it also includes a hint of very pale lavender that people, in our opinion, will be looking for. If you are in the palette of lavenders and beiges, this will definitely be a variety...
Incredible drone video above Ecuador's rose farms! During our trip to Ecuador last month, we decided to bring our drone once again. Please join us on this amazing flight above some of Ecuador's finest rose farms. We travel high in the sky in the Cayambe area where most of the roses are being grown, and the breathtaking views were just...
Expoflores releases brand new marketing video to promote Ecuadorian flowers Expoflores, the association of Ecuadorian flower growers, had its inaugural flower show in September. Around that same time, Expoflores released this promotional video. They did an excellent job finding a good balance between showing the beauty of Ecuadorian flowers, along with displaying informational values. We hope you will enjoy the video!
For October's Rose of the Month variety, we picked Cupido, a new red luxury rose that deserves everybody's undivided attention. Just another red rose, you're thinking? Think again, because this Cupido is truly worth paying attention to! We have confirmed that Cupido is not only a great performer, but it's also gaining momentum in the market. It's a great opener, it...
DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant all 4 varieties, so it can get marketed from the grower, all the way to the retail florist. The 4 varieties in this program are: Cupido, Super Sun, Snow Bliss, and Opala. Cupido is a luxurious...

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December 2020 – Rose Whitehouse

Take a look at Whitehouse, a traditional white rose with a very impressive performance. It continued to open throughout our many days of testing!...

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