new product report: Butterfly Ranunculus (with VIDEO)

Butterfly Ranunculus enters the market with a splash

Butterfly Ranunculus is a beautiful flower that you may not be familiar with today, but you will soon. This product is quickly gaining popularity around the world! Despite its delicate appearance, Butterfly Ranunculus has a surprisingly long vase life, usually lasting up to 2 weeks, possibly even more with proper care. Butterfly Ranunculus has a high bloom count per stem with blooms and buds at various stages. Just remove the spent blooms and the other buds will continue to open in a continuous fountain of flowers.

With fewer layers of petals than a traditional Ranunculus – sometimes just a single layer – the Butterfly Ranunculus provides a soft, wildflower look with lots of character and movement that is perfectly on-trend with what we’re seeing on social media from the top floral designers and design trends across many popular styles. This versatility makes the Butterfly Ranunculus an ideal selection to please a range of clients in multiple demographics and only furthers to drive its growing popularity.

The Butterfly Ranunculus is a wonderfully versatile and beautiful species. It can be used on its own for a lovely minimal modern look using the negative space around the flowers and stems to highlight the almost sculptural form. Butterfly Ranunculus works well for adding texture to full and luscious wedding arrangements and is perfect for wildflower bouquets. It can also be incorporated into an elegant garden, bohemian, and rustic style designs, all of which are very popular at the moment.

The Butterfly Ranunculus is perfect for any occasion and comes in a variety of shades of pink, yellow, orange, peach, cream, and red. Some varieties change color that fades from a light pink edge to a pearly cream as they age in the light. The petals have a beautiful waxy sheen, some with metallic flecks that catch the light and sparkle like a butterfly’s wing, it can’t help but catch one’s eye.

There are several floral growers around the world that supply Butterfly Ranunculus, with product coming out of Holland, Japan, Chile, North America (California), Portugal, and Italy. Popular American grown varieties that are most commonly available include ARIADNE (soft pink, creamy blush), HADES (red), MINOAN (orange), THESEUS (peach), and ARTEMIS (yellow).

Growers report this flower acclimates well to the Northern California climate well and it appears there is a very hopeful future for the Butterfly Ranunculus in the floral industry. There are already several popular varieties, and breeders such as AYA ENGEI, an award-winning Japanese Ranunculus breeder, are sure to develop more amazing varieties as the flower’s fame continues to grow.

Below are some vase and individual pictures of some popular varieties.











Photo Credit Courtesy of Monarch Flowers (Holland) and Sun Valley Group

Video produced with support from the following wholesalers:

  • Cut Flower Wholesale – Atlanta, Georgia
  • Amato Wholesale Florist – Denver, Colorado
  • Ensign Wholesale Floral – Salt Lake City, UT
  • Dreisbach Wholesale Florists, Inc.
  • Southern Floral Company
  • Kennicott Brothers / Nordlie
  • AFX – Arizona Floral Exchange
  • Alaska Wholesale Flower Market
  • American Agroproducts
  • Arizona Family Florist, LLC
  • Arturo Saldivar
  • Atrium Design Works (Dba)
  • Austin Flower Company
  • Bay State Farm Direct Bedford
  • Bill Doran Co
  • Bill Doran Co#23 Chicago
  • Blooms & Floral Imports
  • Blue Star Wholesale
  • Botanica Wholesale Florist, LLC
  • Brieger Wholesale Floral Supply
  • Cali Wholesale
  • California Flower Shippers
  • Cleveland Plant & Flower – Columbus
  • Cleveland Plant & Flower – Holland
  • Cleveland Plant & Flower – Raleigh
  • Corina’s Wholesale
  • Dalsimer Of Boca Raton, Inc.
  • Darco Wholesale
  • Davis Wholesale – Birmingham
  • Davis Wholesale – Huntsville
  • DWF – Denver #06
  • DWF – Nashville
  • DWF – St. Louis #55
  • East Coast Wholesale Florist
  • Esprit Salt Lake, Inc.
  • Far East Wholesale Flowers, LLC
  • Farm Exports
  • Farmgirl Flowers
  • First Quality Flowers, Inc.
  • Fleurametz USA LLC – Dallas
  • Fleurametz USA LLC – Los Angeles
  • Fleurametz USA LLC – NYC 28
  • Flexdirect, LLC
  • Flora Fresh, Inc.
  • Florabundance, Inc.
  • Floralink – Provo
  • Florists Supply LTD – Calgary
  • Florists Supply LTD – Edmonton
  • Flower Express – Salt Lake City
  • Flower House, LLC Wholesale Florist
  • Flower Market – Eugene
  • Frank Adams Wholesale Florist, Inc.
  • Fresh Cut Wholesale Flowers
  • Fresh Flowers Wholesale
  • Fujihara Wholesale Flowers
  • Georgia State Floral Dist.
  • Green Mountain Florist – Burlington
  • Green Mountain Florist – Montpelier
  • Greenfield & Company, Inc.
  • Greenleaf Wholesale – Dallas
  • Greenleaf Wholesale – Houston
  • Greenleaf Wholesale – Ok. City
  • Greenleaf Wholesale – Portland
  • Greenleaf Wholesale – San Antonio
  • Greenleaf Wholesale – Sparks
  • Greenleaf Wholesale – Texarkana
  • Greenleaf Wholesale – Tulsa
  • Hall’s Birmingham Whlse Florist
  • Hall’s Theodore Wholesale Florist
  • Henry C. Alders Wholesale Florist
  • Hillside Floral
  • Holland Flower Market – Los Angeles
  • Horton Wholesale
  • Integraflor
  • J & J Wholesale
  • Jack Mayesh Whlse – Portland Loc 19
  • Jack Mayesh Whlse Flowers – Houston
  • Jack Mayesh Wholesale Flowers
  • JIP Enterprise, Inc.
  • Johnsen’s Wholesale Florist Inc.
  • Jons Marketplace
  • Jose’s Flowers
  • KD & Company, LLC
  • Koehler And Dramm – Minneapolis
  • Koehler And Dramm – N Kansas City
  • L D Trading Company
  • Larsen’s Leaves LLC – Benton
  • Las Vegas Floral
  • Leslie’s Floral, Inc.
  • Lily’s Enterprises
  • Lonnie Mills Wholesale Florist Inc
  • Louisiana Floral Exchange
  • Louisiana Wholesale – Lafayette
  • M & M Cut Flora LLC
  • Maple Grove Floral Wholesale -Usd
  • Matranga Floral Distributors
  • Maui Floral, Inc.
  • Mayesh Charlotte
  • Mayesh Cleveland
  • Mayesh Michigan
  • Mayesh Wholesale Florist – Miami 17
  • Mccarthy – Associated Wholesale
  • Mccarthy Flowers – Chinchilla
  • Mccarthy Inc – Jennie’s Flowers
  • Mcconnell Wholesale Flower Shippers
  • Mellano & Company – Los Angeles
  • Mobi’s
  • Nordlie, Inc – Detroit
  • Nordlie, Inc – Garfield
  • Nordlie, Inc – Grandville
  • M. Flowers
  • Oakland Flower Market
  • Oklahoma Flower Market
  • Pages Gary & Company Ltd
  • Palm Beach Wholesale Flowers, Inc.
  • Pike’s Peak Of New Orleans
  • Potomac Floral Wholesale, Inc.
  • Priority 1 Floral International Inc
  • R J Carbone Co – Cranston
  • R&B Wholesale – Eugene
  • Ramirez Wholesale Flowers, Inc
  • Red Mountain Wholesale
  • Reeves Floral Products-Gainsville
  • Riverside Wholesale Florist, Inc.
  • Rojahn And Malaney Company
  • Rose Wholesale
  • Roy Houff Company – Nashville
  • O.S. Market
  • Salem Wholesale Florist
  • San Antonio Flower Co
  • Schaefer Wholesale Florist, Inc.
  • Schmidt And Klaus Wholesale
  • Seattle Wholesale Growers Mkt Co-Op
  • Serafin Reyes Flowers
  • SF Brannan Street Wholesale Florist
  • Shane Floral Inc. Dba Greenworks
  • Sieck-Wright Floral Products
  • Skyline Flower Growers Of Seattle,
  • Sooner Wholesale – Oklahoma City
  • Southern Floral – Corpus Christi
  • Southern Floral – Houston
  • Springfield Florists Supply Inc.
  • Stevens And Son
  • Sun Valley Local Wholesale
  • Sunfresh Flower Marts
  • The Enchanted Florist
  • Torchio Nursery
  • United Floral, Inc.
  • United Wholesale Flowers – San Jose
  • Vogue Wholesale
  • Wafex USA
  • Washington Floral – Mountain Branch
  • Welch Wholesale Florist, Inc.
  • Wholesale Flowers, Inc. – San Diego
  • X-Border Trucking – Cad
  • Zoom-Bloom, LLC


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