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November 2019 – Rose PomaRosa

Welcome to November! Can you say BLUSH?? This PomaRosa is an awesome, very pale pink rose. Please watch the video and learn all the characteristics...

October 2019 – Rose of the Month: Tropic Crush

We have arrived in October, and as you know, that means that we once again ask for your special attention to a new Rose...

Bellarosa – a premier rose farm in Ecuador

We are here today with Santiago Luzuriaga. Please tell us a little bit about yourself? Indeed, my name is Santiago Luzuriaga and I’ve been working...

September 2019 – Rose of the Month: Lumia

Welcome to September, as we are bringing you a special report on Rose LUMIA, by DeRuiter. Lumia is a sunset-colored rose with a small to...

A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

August 2019 – Rose of the Month: Sunset X-pression

August is here, and we decided to showcase a new garden-style rose by the name of SUNSET X-PRESSION. It's a gorgeous yellow rose with a...

A breeder’s perspective of the American flower industry

Since 2017, DeRuiter Innovations, a Dutch rose breeder with offices in Ecuador and Colombia, has been investing in fact-finding missions to the USA to...

July 2019 – Rose of the Month: Grey Knights

For July we wanted to highlight GREY KNIGHTS, a variety by DeRuiter. It's a beautiful silvery lavender and performs very nicely. Of course there are...

June 2019 – Rose of the Month: Rhoslyn

Rhoslyn is our June Rose of the Month! Rhoslyn is a two-toned pink rose with a large head. Rhoslyn is a pale, soft, creamy pink...

May 2019 – Rose of the Month: Coral X-pression

With the Pantone Color of the Year for 2019 being "Living Color" we wanted to highlight one of the best coral rose varieties available...

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Preview of IFD’s 2020 Flower Trends Forecast

IFD's Flower Trends Forecast has been produced for many years, and with the 2020 version being released in about a month, we are very...

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