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Dutch breeder “DeRuiter” expands on the 4×4 marketing concept

Dutch breeder "DeRuiter" expands on the 4x4 concept Every year, DeRuiter creates many new Rose varieties and the breeder never shies away from also introducing...

Oprah, Esperance, and Cupido

Today's world is being dominated by social media, celebrities, and so-called influencers. Even though social media didn't really take off until about 10 years...

December 2019 – Rose Mandala

Can you believe it is already December?! Boy oh boy, does time fly! We haven't featured 'pink' in quite some time and what better variety...

November 2019 – Rose PomaRosa

Welcome to November! Can you say BLUSH?? This PomaRosa is an awesome, very pale pink rose. Please watch the video and learn all the characteristics...

October 2019 – Rose of the Month: Tropic Crush

We have arrived in October, and as you know, that means that we once again ask for your special attention to a new Rose...

Bellarosa – a premier rose farm in Ecuador

We are here today with Santiago Luzuriaga. Please tell us a little bit about yourself? Indeed, my name is Santiago Luzuriaga and I’ve been working...

September 2019 – Rose of the Month: Lumia

Welcome to September, as we are bringing you a special report on Rose LUMIA, by DeRuiter. Lumia is a sunset-colored rose with a small to...

A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

August 2019 – Rose of the Month: Sunset X-pression

August is here, and we decided to showcase a new garden-style rose by the name of SUNSET X-PRESSION. It's a gorgeous yellow rose with a...

A breeder’s perspective of the American flower industry

Since 2017, DeRuiter Innovations, a Dutch rose breeder with offices in Ecuador and Colombia, has been investing in fact-finding missions to the USA to...

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We’re going live soon!

We are very excited to be going live with our FlowerBuzz initiative very soon! "Why this website?", you might ask. The answer is simple: we...

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