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Dutch breeder “DeRuiter” expands on the 4×4 marketing concept

Dutch breeder "DeRuiter" expands on the 4x4 concept Every year, DeRuiter creates many new Rose varieties and the breeder never shies away from also introducing...

April 2019 – Rose of the Month: Opala

Opala is our April Rose of the Month! Opala is a lovely, morning glory pink rose. It is both soft and creamy and bright at...

DeRuiter launches special 4×4 rose marketing program

DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant...

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What Does the Color of Your Valentine’s Day Roses Say?

With Valentine's Day coming up this weekend, we wanted to share some information regarding the color of the flower. Are you looking for the perfect...
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January 2021 – Rose Bluez

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