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Dutch breeder “DeRuiter” expands on the 4×4 marketing concept

Dutch breeder "DeRuiter" expands on the 4x4 concept Every year, DeRuiter creates many new Rose varieties and the breeder never shies away from also introducing...

A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

DeRuiter launches special 4×4 rose marketing program

DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant...

September 2018 – Rose of the Month: Snow Bliss

For our Rose of the Month variety, we chose Snow Bliss, a new pure white from Holland's leading Rose breeder: De Ruiter Innovations. Even though Snow Bliss...

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Pantone 2019 Color of the Year – special rose report!

This past week Pantone revealed its color of the year for 2019: Living Coral. The remarkable color is destined to infiltrate everything from interiors to catwalks over the...

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