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Dutch breeder “DeRuiter” expands on the 4×4 marketing concept

Dutch breeder "DeRuiter" expands on the 4x4 concept Every year, DeRuiter creates many new Rose varieties and the breeder never shies away from also introducing...

A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

DeRuiter launches special 4×4 rose marketing program

DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant...

September 2018 – Rose of the Month: Snow Bliss

For our Rose of the Month variety, we chose Snow Bliss, a new pure white from Holland's leading Rose breeder: De Ruiter Innovations. Even though Snow Bliss...

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July 2019 – Rose of the Month: Grey Knights

For July we wanted to highlight GREY KNIGHTS, a variety by DeRuiter. It's a beautiful silvery lavender and performs very nicely. Of course there are...
Maryland-Rudbeckia

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