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Dutch breeder “DeRuiter” expands on the 4×4 marketing concept

Dutch breeder "DeRuiter" expands on the 4x4 concept Every year, DeRuiter creates many new Rose varieties and the breeder never shies away from also introducing...

A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

A breeder’s perspective of the American flower industry

Since 2017, DeRuiter Innovations, a Dutch rose breeder with offices in Ecuador and Colombia, has been investing in fact-finding missions to the USA to...

December 2018 – Rose of the Month: Super Sun

For December's Rose of the Month variety we selected Super Sun, a beautiful golden yellow rose from DeRuiter. It opens elegantly and it holds...

DeRuiter launches special 4×4 rose marketing program

DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant...

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African Roses on display in upcoming HPP show in Dallas, TX

The North American Flower Market is bursting with roses from countries all over the world. Most of the cut roses on the North American...

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