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A recent chat with Pablo Monard from Flor Eloy

A few weeks ago, we spent some time with Pablo Monard, from Flor Eloy. He talked about his experiences in the flower industry in...

A breeder’s perspective of the American flower industry

Since 2017, DeRuiter Innovations, a Dutch rose breeder with offices in Ecuador and Colombia, has been investing in fact-finding missions to the USA to...

December 2018 – Rose of the Month: Super Sun

For December's Rose of the Month variety we selected Super Sun, a beautiful golden yellow rose from DeRuiter. It opens elegantly and it holds...

DeRuiter launches special 4×4 rose marketing program

DeRuiter, Holland’s leading Rose breeder, is starting a special marketing program with the growers under the name of “4x4”. The idea is that growers plant...

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Great Astilbe drone video and time-lapse photography!

Great Astilbe drone video and time-lapse photography! This video is of a Dutch grower of Astilbe, primarily the variety called "Washington". The company, ran by...

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